IDEA TO ICE: FROSTY CORE COMES TO LIFE

Frosty Core is a brand-new product, envisioned and conceptualized on the island, with the goal of creating a cohesive and memorable brand experience across physical and digital platforms. The client wanted a design that felt fresh, playful, and fully aligned with the product’s identity from the very first concept.

I led the branding design, developing a visual identity that informed all touchpoints from logo to packaging, ensuring consistency and personality across the product line. I designed a fully responsive website to showcase the brand story, products, and engage customers digitally.

To bring the product to life, I created 3D renderings and animations for packaging visualization and marketing content. These assets allowed the client to preview designs digitally, create immersive product showcases, and produce engaging content for future campaigns. The project combined strategy, graphic design, and motion to deliver a fully integrated brand experience that feels cohesive, engaging, and true to its island-born roots.