REBRANDING PARDON MY FRENCH AND THEIR DIGITAL PRESENCE

When new ownership took over Pardon My French Boutique, they knew it was time for a brand evolution. Located on The Strand in Galveston, a brand that honored its unique legacy while making space for new energy was essential.

I had the opportunity to lead the full rebrand: from creating a new visual identity to designing a website that feels as welcoming and stylish as the store itself. Within this new identity to better reflect the refreshed vibe, social media and email campaigning was essential in reintroducing this well-known boutique. This project was all about telling a new story, without losing the one that made PMF a local favorite to begin with.